CREATIVE EXPRESSION DIGITAL STORYTELLING IMMERSIVE DESIGN
Beyond traditional marketing, I’m fascinated by new forms of narrative emerging across digital platforms, interactive worlds, participatory experiences, and stories that shift as audiences engage with them.
Hybrid Storytelling / TikTok Tutorials
Short-form, easy-to-follow tutorials for making handmade projects that are clever and engaging.
They explore pacing, hooks, transitions, and sound-driven storytelling to communicate ideas quickly and creatively. Some of these popular tutorials have over 750,000 views.
Immersive Design
I worked with Columbia University's Digital Storytelling Lab to develop an interactive project that conceptually explored the nexus of AI and humanity, focusing on narrative design and vibe coding.
The Last Human project culminated in an interactive installation / performance at Mad Arts Museum in Dania Beach and has been selected to be part of the 2026 Ignite Light and Technology Festival.
Activations
As a consulting Brand Strategist and Marketing Director, I worked with movement, performance, activations and events at Amy Gale Studios.
Participating as a performer at events helped shape my understanding of physical storytelling, rhythm, presence, and how emotion communicates beyond words. This informed how to reimagine brand strategy and create a cross-platform campaign that felt as dynamic and unique as the niche experiences Amy Gale Studios create.
Graphic Design
I explore visual identity through color, typography, and mood, leveraging these design fundamentals to produce branding concepts and content for various clients.
Experiments in Art
I enjoy tactile creativity, making intricately handmade pop-up books, original artworks, and fun crafting projects designed to build skills and inspire other potential creators and enthusiasts.
Photography
Travel has shaped my life and cultivated a deep curiosity about landscapes, cultures, and the more-than-human world.
Alongside this, wildlife conservation and photography have been enduring interests, a way of observing and for advocating through images, with a particular focus on supporting conservancies and environmental research organizations through visual storytelling.